PATH TO PLAY
Player journeys
How players move from app open to return — and where they stall.
CONVERSION FUNNEL
App → intent → play → return
38%
open → return rate · 4,280 quiet 30d+
01App open
12,840
02Star event
12,840
03Register
12,840
04Play
12,840
05Return ≤14d
4,815−63%
EXAMPLE PATHS