CROSS-PROPERTY

Overview

Intelligence across all ten rooms. Owned data, one profile, live signals.

12,840

+4.2%

Active players

Cross-property IDs

$46.8M

+8.1%

Aggregate LTV

Owned value pool

$1,017

+1.4%

Avg buy-in

Trailing 90d

42%

−0.6%

Cash rate

Tournament finishes

100%

+2.8%

Multi-room

12,840 players

4,280

+11%

At-risk · 30d

Quiet with value

1,873

+3.1%

VIP

High LTV cohort

32,635

+6.4%

Events / 30d

Tournament + cash

2.9

+0.4

App sessions / wk

Mean per player

85%

+1.2%

Consent rate

Push · email · SMS

6,420

+5.0%

High buy-in ≥$1k

Mid-stakes+

4,280

+9%

Quiet 30d+

Win-back pool

PLAY ACTIVITY · 30 DAYS

Entries across properties

17,118

period total · peak 863

Aug 3Aug 18Sep 1

STATUS MIX

VIP · Active · At risk

12,841PLAYERS
  • VIP1,87315%
  • Active6,68852%
  • At risk4,28033%

PLAYERS BY ROOM

Home casino mix

Bellagio1,338
LTV $4,479,555VIP 0Risk 803Avg buy-in $880
ARIA1,338
LTV $5,782,280VIP 268Risk 803Avg buy-in $1200
MGM Grand1,338
LTV $6,590,398VIP 535Risk 268Avg buy-in $740
Mandalay Bay1,338
LTV $4,988,875VIP 268Risk 535Avg buy-in $1000
Luxor1,338
LTV $4,563,283VIP 0Risk 535Avg buy-in $980
Excalibur1,338
LTV $4,315,043VIP 268Risk 268Avg buy-in $1300
Borgata1,338
LTV $4,620,795VIP 0Risk 268Avg buy-in $880
Beau Rivage1,338
LTV $3,769,878VIP 0Risk 268Avg buy-in $1200
Detroit1,070
LTV $3,699,525VIP 268Risk 268Avg buy-in $850
Nat'l Harbor1,070
LTV $3,950,440VIP 268Risk 268Avg buy-in $1125

BUY-IN DISTRIBUTION

Stakes

0
< $200
2,140
$200–500
4,280
$500–1k
6,420
$1k–2.5k
0
$2.5k+

APP ENGAGEMENT

Sessions / week

2,675
0–1
7,757
2–3
2,408
4–5
0
6–8
0
9+

OWNERSHIP FUNNEL

From profile to VIP

01All profiles12,840
02App account12,840
03Consent on10,968−15%
04Played 30d8,560−22%
05Multi-room12,840
06VIP1,873−85%

APP OPENS · 12 WEEKS

Weekly opens

48,667

W1W7W12

EVENTS BY ROOM · 30D

Tournament + cash load

Bellagio4,280
ARIA3,745
MGM Grand5,083
Mandalay Bay2,943
Luxor3,745
Excalibur2,675
Borgata3,210
Beau Rivage1,338
Detroit3,477
Nat'l Harbor2,140

DATA POINTS COLLECTED

What MGM owns in one profile

  • Name, email, phone
  • Home casino & geolocation
  • App usage & frequency
  • Onboarding preferences
  • Starred events & intent
  • Marketing consent
  • Tournament & cash registrations
  • Play frequency & cash %
  • Buy-in levels & results
  • Cross-room movement
  • Churn / dormancy signals
  • Segment membership