CROSS-PROPERTY
Overview
Intelligence across all four rooms. Owned data, one profile, live signals.
12,840
+4.2%Active players
Cross-property IDs
$46.8M
+8.1%Aggregate LTV
Owned value pool
$1,017
+1.4%Avg buy-in
Trailing 90d
42%
−0.6%Cash rate
Tournament finishes
100%
+2.8%Multi-room
12,840 players
4,280
+11%At-risk · 30d
Quiet with value
1,873
+3.1%VIP
High LTV cohort
32,635
+6.4%Events / 30d
Tournament + cash
2.9
+0.4App sessions / wk
Mean per player
85%
+1.2%Consent rate
Push · email · SMS
6,420
+5.0%High buy-in ≥$1k
Mid-stakes+
4,280
+9%Quiet 30d+
Win-back pool
PLAY ACTIVITY · 30 DAYS
Entries across properties
17,093
period total · peak 836
STATUS MIX
VIP · Active · At risk
- VIP1,87315%
- Active6,68852%
- At risk4,28033%
PLAYERS BY ROOM
Home casino mix
MGM Grand3,477
LTV $11,450,070VIP 268Risk 1,070Avg buy-in $1185
Aria3,745
LTV $13,915,885VIP 803Risk 1,338Avg buy-in $843
Nat. Harbor2,675
LTV $8,580,598VIP 268Risk 1,070Avg buy-in $1070
Borgata2,943
LTV $12,813,518VIP 535Risk 803Avg buy-in $991
BUY-IN DISTRIBUTION
Where stakes land
0< $200
2,140$200–500
4,280$500–1k
6,420$1k–2.5k
0$2.5k+
APP ENGAGEMENT
Sessions / week
2,6750–1
7,7572–3
2,4084–5
06–8
09+
OWNERSHIP FUNNEL
From profile to VIP
01All profiles12,840
02App account12,840
03Consent on10,968−15%
04Played 30d8,560−22%
05Multi-room12,840
06VIP1,873−85%
APP OPENS · 12 WEEKS
Weekly opens
48,667
EVENTS BY ROOM · 30D
Tournament + cash load
MGM Grand6,955
Aria11,503
Nat. Harbor4,280
Borgata9,898
TOP SIGNALS
Act on these next
DATA POINTS COLLECTED
What MGM owns in one profile
- Name, email, phone
- Home casino & geolocation
- App usage & frequency
- Onboarding preferences
- Starred events & intent
- Marketing consent
- Tournament & cash registrations
- Play frequency & cash %
- Buy-in levels & results
- Cross-room movement
- Churn / dormancy signals
- Segment membership